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銆�銆�鏈夎繖鏍蜂竴鍙ヨ瘽錛岃涓嶄互閿�鍞負(fù)鐩爣鐨勮惀閿�錛岄兘鏄�嶆祦姘撱�傜‘瀹炲姝ゃ�傚仛緗戠珯璁捐錛岀綉绔欎紭鍖栧強(qiáng)緗戠珯鎺ㄥ箍鐨勬渶緇堢洰鏍囷紝閮芥槸涓轟簡(jiǎn)鑾峰緱杞寲錛屾渶緇堣揪鎴愰攢鍞�備絾鍗曞緗戠珯鑰岃█錛屽氨鏄笇鏈涜瀹㈠搷搴旂浉搴旂殑Call to Action銆傚洜姝わ紝鍦ㄧ‘瀹氫駭鍝佹垨鏈嶅姟鐨勪紭鍔挎椂錛岃浜?jiǎn)瑙ｉ攢鍞漢鍛樻槸濡備綍鎵撳姩瀹㈡埛錛屼嬌瀹㈡埛浜х敓璐拱嬈叉湜騫舵渶緇堣喘涔扮殑銆傚叾瀹烇紝榪欓噷涔熷彲鍋氫竴涓嬫崲浣嶆�濊�冿紝鍗籌紝浣滀負(fù)瀹㈡埛錛岄�夋嫨榪欓」浜у搧鎴栨湇鍔″悗錛岃嚜宸辮兘寰楀埌浠�涔堛�傜劧鍚庯紝鎶婅繖浜涗綋鐜板湪騫垮憡鍒涙剰涓氨鍙�?/div>
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銆�銆�浜?jiǎn)瑙ｄ簡(jiǎn)PPC騫垮憡鍒涙剰鐨勪笁澶ц绱狅紝鎴戜滑鍐嶄竴璧鋒潵鐪嬬湅錛屽浣曡榪欎笁澶ц绱犲湪PPC騫垮憡鍒涙剰涓互鏌愮鐗瑰畾鐨勫艦寮忚〃鐜板嚭鏉ャ�?/div>
銆�銆�寰堝浜哄彲鑳借涓猴紝鏈夊灝戠闇�閿�鍞殑浜у搧錛屽氨鐩稿簲瑕佹湁澶氬皯縐嶇紪鍐橮PC騫垮憡鍒涙剰鐨勬柟娉曘�傚叾瀹炰笉鐒?dòng)灱屽緢澶毦l忛獙涓板瘜鐨勫箍鍛婁富閮借涓猴紝浣夸粯璐規(guī)悳绱㈠箍鍛?PPC騫垮憡)鐨勫箍鍛婂垱鎰忎互鏌愮鐗瑰畾褰㈠紡琛ㄧ幇鍑烘潵錛屽嵆灝藉彲鑳界殑緇撴瀯鍖栵紝鍙緢澶х▼搴︿笂鍚稿紩璁垮鐨勬敞鎰忋�?/div>
銆�銆�鏈変簺闀挎湡綆＄悊PPC璐︽埛鐨勫箍鍛婁富灝卞緩璁紝鍦ㄥ垱浣滃箍鍛婂垱鎰忔椂錛岄鍏堝簲鐫�閲嶅己璋傿enefits銆傚洜涓猴紝璁垮璐拱浜у搧鎴栨湇鍔＄殑鏈�緇堢洰鐨勶紝鏄負(fù)浜?jiǎn)瑙ｅ喅闂銆傝�岄�氳繃鐫�閲嶅己璋冧駭鍝佹垨鏈嶅姟鐨勪紭鍔匡紝鍙湪蹇?jī)鐞嗕笂鍙紩钃v璁垮鍏蟲敞錛屽茍鐐瑰嚮錛岀劧鍚庯紝灝卞彲鍚戝叾鎻愪緵涓�縐嶉棶棰樼殑瑙ｅ喅鏂規(guī)銆備笉榪囷紝鏈変簺騫垮憡涓誨彲鑳戒範(fàn)鎯紭鍏堝睍紺轟駭鍝佹垨鏈嶅姟鐨勪釜鎬э紝涓斿睍鐜扮殑鏁堟灉涔熷緢濂姐�備笉綆￠�夋嫨浼樺厛灞曠ず鍝竴瑕佺礌錛屽茍涓嶆槸紜畾涓嶅彉鐨勶紝鍙槸榪欎笁鑰咃紝緙轟竴涓嶅彲銆?/div>
銆�銆�榪欓噷錛岃耽鎼滆尪鏅ㄥ悜澶у鎺ㄨ崘涓�縐嶆柟娉曪紝鍗沖湪鍒涘緩騫垮憡鏃訛紝鍊熺敤Feature-Benefit Matrix(涓�?浼樺娍 鐭╅樀鍥?錛屽涓嬪浘錛屽皢浜у搧鎴栨湇鍔＄殑涓�с�佷紭鍔垮拰Call to Action閮界綏鍒楀嚭鏉ャ�傝繖鏍鋒湁鍔╀簬紜畾錛屽湪騫垮憡鍒涙剰涓己璋冧駭鍝佹垨鏈嶅姟鐨勫摢縐嶈绱狅紝鏇磋兘鍚稿紩娼滃湪瀹㈡埛錛屼篃鏈夊姪浜庡埗浣滀竴涓凍澶熷惛寮曚漢騫惰璁垮鎰挎剰鐐瑰嚮鐨凜all to Action銆?/div>
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銆�銆�1. 鍦ㄥ箍鍛婂垱鎰忎腑瑕佸鐢ㄤ富鍔ㄨ鎬佺殑鍔ㄨ瘝銆?/div>
銆�銆�寰堝騫垮憡涓誨湪鍒涗綔騫垮憡鍒涙剰鏃跺彂鐜幫紝浣跨敤涓誨姩璇�佺殑鍔ㄨ瘝錛屽彲澧炲姞騫垮憡鐨勫惛寮曞姏銆備富鍔ㄨ鎬佺殑鍔ㄨ瘝錛屽惉璧鋒潵鍋忓悜璇硶錛屼絾涓誨姩璇�佺殑鍔ㄨ瘝錛屽彲涔旇涓篊all to Action錛屼篃鏄笉浜夌殑浜嬪疄銆傝繖閲岋紝榪樻槸瑕佺敤鍒版崲浣嶆�濊�冿紝鍗沖湪鍒涗綔騫垮憡鍒涙剰鏃訛紝鍋囪鑷繁鏄竴鍚嶆悳绱㈢敤鎴鳳紝鐒跺悗甯︾潃榪欐牱鐨勫亣璁撅紝瀹屾垚騫垮憡鍒涙剰銆傝繖涔熷彲鐞嗚В涓轟竴涓負(fù)鐢ㄦ埛瀵繪眰瑙ｅ喅鏂規(guī)鐨勮繃紼嬨�?/div>
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銆�銆�涓嶈繃錛屽湪騫垮憡鐨勬爣棰樹腑浣跨敤涓誨姩璇�佺殑鍔ㄨ瘝(鎴栨斁寮冧竴涓晢涓氭�ф瀬寮虹殑鍏抽敭璇?錛屽彲鑳芥�т笉澶э紝浣嗗湪鐫�闄嗛〉鐨凜all to Action 涓紝鍙槑紜嬌鐢ㄨ繖鏍蜂竴涓瘝銆傚氨鍍忎笂鏂囦腑錛岀敤Get鏉ユ浛浠ownload錛岃繖鏍峰彲鎻愰珮鐢ㄦ埛鐨勪綋楠屽害銆?/div>
銆�銆�2. 閬垮厤閲嶅銆?/div>
銆�銆�寰堝騫垮憡涓婚兘璁や負(fù)錛屽垱浣滀竴鍒欏紩浜烘敞鐩殑PPC騫垮憡錛屽茍涓嶉毦銆傚洜涓虹幇鍦ㄦ湁寰堝鍒涙剰宸ュ叿錛屽ぇ鍙笉蹇呭啀鍍忎粠鍓嶉偅鏍風(fēng)粸灝借剳姹併�備絾鏄紝騫垮憡鍒涙剰閫氬父閮芥槸鏈夊瓧鏁伴檺鍒剁殑銆傚洜姝わ紝鍦ㄥ垱浣滃箍鍛婂垱鎰忔椂錛岃灝介噺閬垮厤鍚屼竴浼樺娍鎴栦釜鎬э紝閲嶅闄堣堪錛岃繖鏍蜂笉浠呮氮璐瑰瓧鏁幫紝涔熶細(xì)褰卞搷鐢ㄦ埛鐨勪綋楠屽害錛岃繕鍙兘閿欏け娼滃湪鐨勭偣鍑匯�?/div>
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銆�銆�1. 鍒涗綔涓ゅ垯騫垮憡‘
銆�銆�2. 鍚屾椂鎶曟斁;
銆�銆�3. 瑙傚療鍝竴鍒欏箍鍛婄殑鐐瑰嚮鐜囪緝楂?
銆�銆�4. 娣樻卑鐐瑰嚮鐜囪緝浣庣殑騫垮憡錛屽茍鐢ㄥ彟涓�鍒欐柊鐨勫箍鍛婃浛浠ｅ畠;
銆�銆�5. 閲嶅姝ラ2鑷?銆?/div>
銆�銆�閫氳繃鍙嶅閲嶅涓婅堪榪囩▼錛屽氨鍙笉鏂紭鍖栧箍鍛婄殑鐐瑰嚮鐜囥�?/div>